Netflix will roll out a new TikTok-inspired featured that specifically targets its younger viewers this week, according to Bloomberg. The streaming giant is reportedly launching “Kids Clips” on its iOS app, which will show short video clips from its library of children’s programming to help young viewers find something to watch. Bloomberg says the feature builds upon Fast Laughs, the comedy feed it launched earlier this year.
Unlike Fast Laughs, however, Kids Clips videos will be horizontal instead of vertical and will take over the entire screen. In addition, kids will only be able to view 10 to 20 clips at any one time. Netflix will add new clips every day based on the current shows and movies available on the platform, as well as future ones slated to arrive on the service. Both features are part of the company’s efforts to combat decision fatigue, which ails many of its subscribers. Netflix also launched a shuffle play feature called Play Something back in October to help viewers find something to watch based on their viewing patterns without having to scroll endlessly through the app.
Netflix still refers Kids Clips as a “test,” Bloomberg said, and it won’t be available to all its users just yet. For now, it’s rolling out in select markets, including the US, Canada, Australia, Ireland and Latin American countries.
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