Nintendo teamed up with Tag Heuer for a Mario-themed smartwatch that costs $2,150


Nintendo unveils Mario-themed smartwatch made with Tag Heuer that costs $2,150 – more than five times the price of an Apple Watch

  • Nintendo and Tag Heuer announced a Super Mario-themed smartwatch that will cost $2,150 
  • The smartwatch has various face and animations as part of fitness goals and the dial becomes ‘livelier and more animated the more the wearer is active’ 
  • New animations appear as a person reaches their daily step count – 25 percent, 50 percent, 75 percent and 100 percent 
  • It has a built-in heart rate monitor, compass, accelerometer and is water resistant to 50 meters 
  • The 45 mm watch has a battery that lasts between six and 20 hours  

That’s one expensive plumber.

Nintendo and Tag Heuer announced a new Super Mario-themed connected smartwatch on Tuesday, a device that will cost more than $2,000.  

Unveiled as part of a ‘long-term’ collaboration, the new Google Wear OS-enabled smartwatch has various face and animations as part of fitness goals and the dial becomes ‘livelier and more animated the more the wearer is active,’ according to a press release.  

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The 45 millimeter watch has built-in heart rate monitor, compass, accelerometer and is water resistant to 5ATM, or 50 meters.

The battery lasts between six and 20 hours of life, depending upon usage.

Nintendo and Tag Heuer announced a new Super Mario-themed connected smartwatch that costs $2,150

Nintendo and Tag Heuer announced a new Super Mario-themed connected smartwatch that costs $2,150

The new Google Wear OS-enabled smartwatch has various face and animations as part of fitness goals and the dial becomes 'livelier and more animated the more the wearer is active'

The new Google Wear OS-enabled smartwatch has various face and animations as part of fitness goals and the dial becomes 'livelier and more animated the more the wearer is active'

The new Google Wear OS-enabled smartwatch has various face and animations as part of fitness goals and the dial becomes ‘livelier and more animated the more the wearer is active’

The 45 millimeter watch has built-in heart rate monitor, compass, accelerometer and is water resistant to 50 meters

The 45 millimeter watch has built-in heart rate monitor, compass, accelerometer and is water resistant to 50 meters

The 45 millimeter watch has built-in heart rate monitor, compass, accelerometer and is water resistant to 50 meters

The battery lasts between six and 20 hours of life, depending upon usage

The battery lasts between six and 20 hours of life, depending upon usage

The battery lasts between six and 20 hours of life, depending upon usage 

In the morning, Mario 'greets you with a welcome salute,' and further animations on the dial are played as a person reaches their daily step count - new ones appear at 25 percent, 50 percent, 75 percent and 100 percent

In the morning, Mario 'greets you with a welcome salute,' and further animations on the dial are played as a person reaches their daily step count - new ones appear at 25 percent, 50 percent, 75 percent and 100 percent

In the morning, Mario ‘greets you with a welcome salute,’ and further animations on the dial are played as a person reaches their daily step count – new ones appear at 25 percent, 50 percent, 75 percent and 100 percent

In the morning, Mario ‘greets you with a welcome salute,’ and further animations on the dial are played as a person reaches their daily step count – new ones appear at 25 percent, 50 percent, 75 percent and 100 percent. 

It also has an inscription that reads ‘TAG Heuer x Super Mario Limited Edition’ on the back.

The animations take form at Mario’s ‘most famous objects,’ including a Super Mushroom that makes Mario grow at 3 pm; a Pipe that allows him to travel at 6pm; the Super Star at 9 pm; and Mario climbing the Goal Pole when the 100 percent level is reached.

Also included on the watch are Mario ‘M’ logos on the crown, buttons and bezels, as well as a pair of red and black leather and rubber bands.   

The Apple Watch, the industry leader with nearly 33 percent of the smartwatch market, starts at $199 for the Series 3 and $399 for the Series 6, Apple’s latest device. 

By comparison, Tag Heuer’s existing Google Wear OS-enabled smartwatches start around $1,800. 

The Mario-themed smartwatch runs on Google’s Wear OS, although CNet notes it does not have a new chipset or software for the Wear OS revamp, scheduled for later this year.    

Both companies note that only 2,000 units were created and the Mario-centric watch will need to be purchased either on Tag Heuer’s website or ‘selected boutique’ on July 15.



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Written by bourbiza

bourbiza is an entertainment reporter for iltuoiphone News and is based in Los Angeles.

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