Instagram is bringing ads to Reels


Less than a year after launching its TikTok clone, Instagram is bringing ads to Reels. The full-screen ads will be arriving first in India, Germany, Brazil and Australia before landing in more countries “in the coming months.”

The spots are similar to Instagram’s ads for Stories. Ads can run up to 30 seconds, and users can interact with them the way they would with organic posts (including skipping them altogether). Ads can also include “shop now” buttons, according to screenshots shared by the company.

Instagram is also experimenting with a new ad format for Stories: sticker ads. Meant for influencers, the ads “allow creators to monetize their Facebook Stories with ads that look like stickers and receive a portion of the resulting revenue.” The brand-created stickers will allow influencers to link to specific products their followers can buy.

Instagram

An Instagram spokesperson noted that it’s the first time Facebook has experimented with a revenue-sharing feature within Stories, but declined to provide details of the arrangements. The feature will be available to a “select” group of advertisers and creators. Sticker ads is the latest of several monetization tools Instagram has explored. It also allows creators to and products , and shares revenue with creators who run .

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.



Source link

Share

Written by bourbiza

bourbiza is an entertainment reporter for iltuoiphone News and is based in Los Angeles.

Comments

Leave a Reply

Loading…

0