The Department of Justice is reportedly scrutinizing Google’s plans to in Chrome and stop targeting ads based on individual browsing history. According to , the agency is looking into whether the move to a of ad targeting will harm smaller advertising networks.
Investigators have been asking ad industry executives about the shift, according to the report, including questions about how changes to the way Chrome handles cookies will impact the advertising and news sectors. They are seemingly curious as to whether Google is putting itself in a position to gather data about users while preventing other ad companies from doing so. Engadget has contacted Google for comment.
Although the line of inquiry may not lead to legal action, there’s a chance that the DoJ could join from several states over Google’s plan to introduce a to Chrome. UK regulators are also Privacy Sandbox.
The Justice Department , accusing the company of holding an unfair monopoly in search and ads related to search. The case is expected to go to trial . A group of 38 attorneys general related to Google Search in December.